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Yahoo Rolls Out New Advertising Platform

Gadgets & Tech – Yahoo announced that it is finally going live with the rollout and transition to its new Yahoo Search Marketing platform, dubbed 'Panama'. Expected to seriously compete with Google AdWords, the new Yahoo Search Marketing should help Yahoo better monetize search and fix their revenue generation woes.

View Story Discuss (0) (searchenginejournal.com) 645 days ago by bS3arch

Voted for on October 17, 2006 10:10pm